There are many things that you can do to promote your fiction and nonfiction books. The first one is choosing an appropriate name for the book. Potential buyers are drawn to a book whose name is appealing and interesting. The name must also reflect the book’s content. You cannot have a name that talks about dogs yet the content inside is on cars. Such a name is likely to earn you complains, bad reviews and eventually, buyers will ask for refunds.
Today, one of the most effective ways of promoting your books or any product is through social media sites. Facebook, Google+ and Twitter have the most followers. However, you must only utilize these sites when you are well aware of how they work. The social network sites work differently. Therefore, the process that works for one may not work for the other. You can also use new technology resources and tools to ensure that your information is streamlined when being shared across the networks.
Ensuring that you have a website at the time of publishing the book is important. You can then ensure that the site is connected to the page of your book on Amazon. You can also connect it to other websites that are useful such as your social networking sites. That way, readers and followers will find it easy to connect with you.
Book exhibitions are very effective and those who attend are basically people who have an interest in promoting or publishing the book. Those who attend book exhibitions are not your target market. Those who attend are recommenders. Therefore your work is to identify these recommenders who are interested in your market and the book too.
Lately, authors have been promoting their books through media interviews on TV and Radio. The media helps you get the message out. However, such an interview will be effective if you take time to find out what to expect during the interview. You must also be able to effectively communicate your ideas to your audience during the interview.